Social Media Tips October 2018

In the, so much social, “tech neck” is a real thing age, having a successful social media presence can effect hire-ability, entrepreneurial success, and overall IRL social status.  Social media’s impact on our modern livelihoods is real, embrace it, and crush the game.  Not only is this social beast of mega importance, it’s evolving faster than a Floridian green lizard (thanks google). I titled this post Social Media Tips, October 2018 to reflect the timeliness of these tips. I’m starting off with a little insight into my experience in the field and following with my tips for success. Follow the bullets below and skip away with a great foundation for a successful social media presence.

Yo girl has been entrenched in the world of social for four years, beginning with the brand you’re currently viewing, The True Spoon. TTS started as a vegan recipe blog, a way to share my healthy cooking obsession with friends and family. It slowly morphed into a holistic skincare blog, by way of strategic social listening, aka picking up on what topics and content brand followers engaged with most. While working as an aesthetic nurse I started to gain monetary traction with TTS,  getting offers to create freelance recipe and photo content for brands. I fell in love with creative freelance and took on more social work, including managing the account for my nursing employer.

I would pitch my skills to patients at work (not employee of the month material), resulting in a job managing the social accounts for a celebrity owned restaurant in West Hollywood. The restaurant position taught me a lot about examining data and proving my value to a business with numbers. The resume I amassed, in addition to my passion for wellness, landed me my current position as social media manager for Four Sigmatic  I found the posting for my current job on, you guessed it, instagram! In six months as full time social media at Four Sigmatic,  I’ve grown our IG account from 98,000 to 151,000 followers and increased engagement by more than 40%. Now that I’ve given you some background into my credentials, here are my tips to help you slay the social media game!

• Find your sparkle: What do your friends come to you for? What are you passionate about? What’s your vibe? List your answers to these questions to help determine your sparkle!lol The word sparkle may be silly but it’s a fun way to describe the unique value you can provide to an audience. That unique value is going to be the thing to keep your audience engaged and wanting more.

• Keep it cohesive: Identify your specific colors, language, voice, content, and branding touch points. The goal is to cultivate a recognizable brand. Your consumer should know that you offer, how you deliver value, what kind of programming they can look forward to, and so on. Humans love familiarity and comfort, make it cozy with weekly programming like consistent #wellnesswednesdays posts or whatever fits your brand!

• Trust the analytics: Social platforms are offering up free access to the juiciest social analytics, take advantage! It would be a sin to pass up the valuable data about your community’s social habits so readily available. I’m going to focus on IG because it’s the most important social platform for the TTS community. Go to your Instagram app, click on the insights tab on the top left click down box, find your way to the content tab, and click on the feed posts text to see what photos have been the most successful for your account over the past year, replicate them for successful future engagement! Go back to the audience tab, find out where your followers live, how old they are, their gender, and when they’re active on social. Cater your content to the details of your audience, if your following is primarily millennial females, share about the topics important to your main demographic.

• Collaborate for visibility: Parter with brands, other bloggers, restaurants, events or any other public entities that completely align with your brand values. Collabing with other accounts on social will promote visibility and help interested consumers find your account. I highly suggest giveaways with like minded social accounts to grow your following, theres’s no need to reinvent the wheel when it comes to giveaways, take inspo from my latest cobranded giveaway GIVEAWAY EXAMPLE

I hope these tips and tricks will help you feel like the social media maven you’ve always aspired to be! Feel free to reach out via email to celeste@thetruespoon.com if you have any specific questions loves, I’m here to help you reach your fullest social media potential!

xoxo,

Celeste

Photography: @Brennaw